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AUTOMOTIVE / 04 OF 60 / The names behind the badge

Chery: learn the family before the model

A useful starting map separates Chery’s principal marques from its overseas product lines.

Core portfolio

Chery’s 2025 prospectus lists CHERY, JETOUR, EXEED, iCAR and LUXEED as major brands.

Overseas names

The same prospectus places OMODA and JAECOO within the CHERY portfolio, mainly targeting overseas markets.

Powertrain variety

The group spans combustion engines and several electrified routes. A brand name alone does not tell you whether a particular car is a BEV, PHEV or range extender.

THE IDEA TO KEEPBrand architecture can change; use the dated company source and then the current local model specification.
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Sources & further reading

Sources reviewed 14 November 2026. Specifications and availability depend on the product, market and date. Source organisations do not endorse this website.

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