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AUTOMOTIVE / 01 OF 60 / The names behind the badge

BYD: one group, several identities

BYD, DENZA, YANGWANG and FANGCHENGBAO sit within one wider automotive portfolio.

BYD

Dynasty and Ocean are product series within BYD; they are not separate parent companies.

DENZA

A premium technology-oriented marque. Its origin as a joint venture is part of its history, not a reason to assume its ownership never changes.

YANGWANG + FANGCHENGBAO

Two distinct names in the group portfolio. A shared parent does not mean identical vehicles, powertrains or equipment.

THE IDEA TO KEEPA badge identifies a brand. The group map explains the organisation behind it.
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Sources & further reading

Sources reviewed 14 November 2026. Specifications and availability depend on the product, market and date. Source organisations do not endorse this website.

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